‘The Maze Runner’ easily wins domestic weekend box office

Fox’s YA sci-fi thriller, ‘The Maze Runner’, starring Dylan O’Brien,  Thomas Brodie-Sangster and Will Poulter, celebrated a commanding North American weekend debut, grossing $32.5m from 3,604 theatres at the high end of market expectations.  A powerful ‘A-‘ CinemaScore propelled word of mouth to counter front loading from its young audience with under 25’s accounting for 63% of the turnout.  It set a new September record for giant screens where comprehensive coverage on Premium Large Format and IMAX theatres gave it an impressive $3.8m.  As widely predicted, Fox announced a sequel on Sunday and it should arrive next September.

 

Universal’s new R-rated thriller, ‘A Walk Among the Tombstones’, starring Liam Neeson, failed to connect with its mature target audience and finished the weekend on an underwhelming $13.1m from 2,712 theatres.  A flat  ‘B-‘ CinemaScore off-set decent reviews, currently 73% on RT.

 

And it was a slow start for the weekends other wide release, ‘This is Where I Leave You’, which finished on a disappointing $11.8m.  Warner Bros’ siblings comedy will be hoping for some momentum from its ‘B+’ CinemaScore during the next few weeks but lacklustre reviews – 43% on RT – could be an obstacle.

The study found a direct correlation between stress levels and the number of times participants checked their phones on average visit the website especially in the working environment

September 22nd, 2014 - admin

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