Nick Cassavetes’ PG-13 rated ‘The Other Woman’, starring Cameron Diaz, Leslie Mann and Kate Upton, easily won a quiet North American weekend box office after grossing a strong $24.7m from 3,240 theatres. After a dearth of female comedies during recent months, women turned out in droves and propelled the final tally to $7m more than market expectations. A ‘B+’ CinemaScore from first night audiences helped mitigate against bad reviews – currently 39% on Rotten Tomatoes – and little social media pre-release interest.
Last weekend’s No. 1, ‘Captain America: The Winter Soldier’, now entering its fourth week on release, returned a further $16m in second place. First weekend holdover, ‘Heaven Is For Real’, looked set to mount a challenge after a close Friday but, in the end, finished $2.2m behind.
Meanwhile, ‘The Amazing Spider-Man 2′ is waiting in the wings ready to shake things up next weekend.
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