‘The Other Woman’ over-performs during quiet session

Nick Cassavetes’ PG-13 rated ‘The Other Woman’, starring Cameron Diaz, Leslie Mann and Kate Upton, easily won a quiet North American weekend box office after grossing a strong $24.7m from 3,240 theatres.  After a dearth of female comedies during recent months, women turned out in droves and propelled the final tally to $7m more than market expectations.  A ‘B+’ CinemaScore from first night audiences helped mitigate against bad reviews – currently 39% on Rotten Tomatoes – and little social media pre-release interest.

 

Last weekend’s No. 1, ‘Captain America: The Winter Soldier’, now entering its fourth week on release, returned a further $16m in second place.  First weekend holdover, ‘Heaven Is For Real’, looked set to mount a challenge after a close Friday but, in the end, finished $2.2m behind.

 

Meanwhile, ‘The Amazing Spider-Man 2′ is waiting in the wings ready to shake things up next weekend.

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April 27th, 2014 - admin

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