‘Transformers 4’ sets new 2014 high

Michael Bay’s blockbuster, ‘Transformers: Age Of Extinction’, starring Mark Wahlberg, Nicola Peltz and Jack Reynor, is not only the year’s highest North American opener but also hit the $100m weekend milestone to boot.

 

An ‘A-‘ CinemaScore from first night audiences had far more impact on word-of-mouth than abysmal reviews – currently 18% on RT – and propelled it to a strong $23,623 per-theatre average.  Imax contributed an impressive 10% towards the overall tally from 353 screens.

 

The sci-fi adventure is the fourth instalment of the franchise and the first not to feature Shia LaBeouf.  It finished slightly higher than its immediate predecessor, ‘Dark of the Moon’, but couldn’t equal the franchise high $108.9m from the second film, ‘Revenge of the Fallen’.

 

But it’s all relative, of course; the film having a whacking $180m production budget and a monster $145m marketing spend to lend a helping hand.

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June 30th, 2014 - admin

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