‘Transformers 4′ to strong for newcomers

‘Transformers: Age Of Extinction’ was too strong for the holiday new releases during a quiet session at the North American weekend box office and becomes the first film since ‘Captain America 2′ to retain the No.1 position.

 

Michael Bay’s latest tentpole grossed a so-so $36.4m for the Friday-Sunday period being a week on week 60% fall (after stripping out Thursday night previews) and $53m for the full five days.

 

Market analysts were expecting the latest Melissa McCarthy comedy vehicle, ‘Tammy’ to offer some competition at the top but it struggled to generate positive word- of-mouth after lousy reviews – 28% on RT – and a poor audience ‘C+’ CinemaScore.  In the end, Warners had to settle for a soft $21.1m and $32.9m three and five day totals.

 

Scott Derrickson’s horror thriller, ‘Deliver Us From Evil’ could only muster a five day $15m in third place against a production budget of $30m.  The film did receive a ‘B-’ CinemaScore – not bad for the notoriously tough marking ‘horror’ crowd – but it was never going to provide meaningful word-of-mouth momentum after a flat opening.

 

The other wide opener, ‘Earth To Echo’ looked like it might overtake ‘Deliver Us From Evil’ at one point but had to settle for sixth spot.  Dave Green’s debut feature took $13.5m during the five day period in line with expectations but an impressive ‘A-’ CinemaScore’ should sustain a reasonable run.generic cialis made in indiacialis tablets cost buy cialis 5mg canada buy cialis dubai
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July 8th, 2014 - admin

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