Martin Scorsese’s ‘Wolf of Wall Street’ had an uncomfortable ride during the first two days of the extended North American weekend box office. It missed out on the No.1 spot on Christmas Day by a mere $0.1m but only received a ‘C’ CinemaScore from first night audiences, possibly a reflection of the film’s controversial sexual content. The lack of word of mouth buzz had an immediate impact on Boxing Day, when the film’s earnings dropped by 27%, a much higher rate than any other top five film. It is currently on pace to finish the session around the $32-33m mark.
‘The Hobbit: Desolation of Smaug’ will comfortably finish in top spot and may even exceed $50m over the five days. The Middle Earth sequel’s worldwide takings passed the $500m milestone on Boxing Day.