‘X-Men: Days Of Future Past’ on a par with other May tentpoles

Bryan Singer’s ‘X-Men: Days Of Future Past’ opened in North America with $91.4m over the three day session and $111m during the Memorial Day weekend as a whole, which is on a par with  ‘Godzilla’ and ‘The Amazing Spider-Man 2′, the other two tentpoles to arrive in the territory during the last month.  Strong reviews – currently 91% fresh on Rotten Tomatoes – an ‘A’ CinemaScore from first night audiences and a stellar cast, including, amongst many others, Hugh Jackman, Jennifer Lawrence, Michael Fassbender and Ellen Page, boosted word of mouth.

 

The Jennifer Lawrence factor seems to have also impacted on the gender range with a surprisingly high 44% of the audience being female, a new record for the franchise.  Unsurprisingly, the majority of the audience – 61% – came from the 17 to 34 age group.

 

The other wide weekend opener, ‘Blended’, proved a massive disappointment for Warner Bros.  With Adam Sandler and Drew Barrymore renewing their partnership from the ‘Wedding Singer’ and ’50 First Dates’, the studio was expecting a $30m haul over the four days.  Although first night audiences liked the romantic comedy far more than critics, awarding it an ‘A-‘ CinemaScore against an appalling 15% critical rating on Rotten Tomatoes, the film could only muster a soft $17.5m over the extended weekend (and $14m for the three day session).  The days of Adam Sandler comedy vehicles being critic-prof are starting to look like a distant memory.

 

Last weekend’s No.1, ‘Godzilla’ spilt the two openers in second place.  The giant lizard remake took a heavy 67% week-on-week fall on comparable three day sessions after grossing $31m during its second weekend in play.  Its four day tally was just under $39m.

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May 27th, 2014 - admin

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